MIAMI–(BUSINESS WIRE)–Perry Ellis International, Inc. (“PEI”), as owner of the Ben Hogan® brand, acknowledges the closure of Ben Hogan Golf Equipment Company (“Licensee”) – the entity that licensed the Ben Hogan® brand Hogan® for golf clubs and accessories. Due to economic difficulties and the impact of the pandemic, the Licensee did not have the necessary resources to support the production of its equipment. Although PEI, in conjunction with the licensee, attempted to find other sources of capital to finance the venture, these efforts were ultimately unsuccessful.
“We are grateful for our partnership with the Ben Hogan Golf Equipment Company, which had a leading reputation known for producing high-performance, quality and technologically advanced golf clubs and accessories,” said George Feldenkreis, President and founder of PEI. “We kindly ask that you be patient as we seek a new licensee for this category of golf equipment products. We are already exploring options for a new club manufacturing partner while exploring the current market for future I also want to assure you that this decision does not impact any existing apparel products or other golf brands produced by Perry Ellis International or our other licensees.
“We believe in the Ben Hogan® brand, and with strong conviction, we will continue to business as usual,” said Oscar Feldenkreis, CEO and President of PEI. “The balance of the Ben Hogan® apparel business continues to grow in consumer appeal while thriving and remaining one of the most successful and recognizable brands in our golf and sports portfolio. retail distribution. This is a tribute to one of the world’s most legendary professional golfers, known for both his iconic impact on the sport and his inspirational talent – Ben Hogan, The Hawk.
We will endeavor to accommodate customer inquiries regarding this announcement.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, marketer and licensor of a wide range of high quality men’s and women’s apparel, accessories and fragrances. The Company’s collection of dress and casual shirts, golf activewear, sweaters, dress pants, casual pants and shorts, jeans, activewear, dresses and swimwear for men and women is available at all major levels of retail distribution. The Company, through its wholly owned subsidiaries, has a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Chelem®, John Henry®, Manhattan®, Axist® and Farah®. The company is expanding its list of brands by licensing third-party trademarks, including: Nike® for swimwear, and Callaway®, PGA TOUR® and Jack Nicklaus® for golf apparel. Further information: www.pery.com