Bryson DeChambeau and Bridgestone agree to end their partnership

Bridgestone today announced the end of a six-year brand ambassador partnership with Bryson DeChambeau. The agreement was mutually terminated by both parties and Bridgestone has since cited the American’s participation in the LIV Golf Series as the reason for the brand ambassador’s termination.

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In a statement, Bridgestone Golf said: “The PGA Tour is an extremely important part of professional golf, and Bridgestone has a relationship with the sports market with its highly visible tournament series. Considering that Bryson DeChambeau will no longer be attending these events, Bridgestone and Bryson have agreed to end their brand ambassador partnership.” Bridgestone has a longstanding partnership with the PGA Tour and it is no surprise that the two parties have made the decision to terminate the agreement.

DeChambeau was also dropped by Rocket Mortgage earlier this year, with the company also citing his involvement with LIV Golf as the sole reason. Last June, a spokesperson for Rocket Mortgage said, “Rocket Mortgage has been a longtime supporter of the PGA Tour, both as an official partner and as tournament host. The Rocket Mortgage Classic is quickly become a staple of the Tour, with players coming to Detroit to compete, while raising crucial funds to help bridge the digital divide in our city.Effective immediately, Rocket Mortgage has terminated its sponsorship deal with Bryson We wish him well in his future success.

Bryson is expected to continue playing with his usual Bridgestone Tour BX ball at the 150th Open Championship which begins this week. The American played a major role in the R&D undertaken by Bridgestone to produce its latest range of balls, so it’s highly likely that he will continue to use the brand’s ball, but not as part of a paid partnership.

Michael C. Ford