Former Auburn women’s golf champion to open golf specialty store in Auburn

JOHN WEST

Auburn will soon have a new golf store. Moon Golf, owned by Auburn alumni Anne and Dan Moon, is scheduled to open later this month at 2006 Samglenn Drive. The new Auburn location marks the couple’s fourth store and their first outside of Florida.

“The Auburn store, obviously, is very special to me and my husband,” Moon Golf owner Anne Moon said. “We were both students here at Auburn, and I played on the golf team.”

Moon attended Auburn from 1998 to 2003 and played on the women’s team under coach Kim Evans. During that time, the team won two SEC championships and was ranked No. 1 nationally in the 2002 preseason.

“Here we take it back to where it all started for us,” Moon said.

The 6,000 square foot store will be located just behind Bow & Arrow. Moon Golf has a full service golf repair department and will carry a wide range of golf supplies.

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The store also specializes in fitting custom clubs. According to Moon, his company has been ranked in the Golf Digest Top 100 Club Installers nationwide. The store uses simulators to meet the specific needs of each golfer.

“We want to make sure you’re doing it right,” Moon said. “We very rarely sell a set of clubs without someone trying it on. We really believe in this process and believe it’s the best way for a man or woman to get the most out of their equipment.

The Auburn location will also have a fitness component, something not available in Florida stores. A Titlist Performance Institute Certified Instructor will be on hand to help golfers improve their game.

“Golfers can come in and be assessed by him and work on strength and flexibility to help them gain clubhead speed,” Moon said, “which is obviously what will make you hit the golf ball harder. far.”

The Moons opened their first Moon Golf store in 2015 in Melbourne, Florida. Moon said she was working as a Callaway Golf representative at the time and started looking for something that could give her a better work-life balance. A client of hers had a Golf USA store that she was ready to sell.

“We made a deal with her and bought her out and rebranded her business as Moon Golf,” Moon said. “You know, it was always meant to be one place, but now we’re down to almost four.”

Two years after the Moons opened their first store, they acquired a second store in Vero Beach. In 2018 they opened their third store in Palm Beach Gardens.

According to Moon, Auburn was the obvious choice for their fourth store.

“We had spent the last two summers here and felt like Auburn was ready for a full-service golf store,” she said. “I was driving there one day, and I just felt like our brand could work here and we could provide golfers and Lee County and really all around a level of service that they really don’t have. right now.”

For Moon, it’s also important to simply give back to the community that has given her so much.

“Playing golf in Auburn is something I will never forget,” she said. “We give back to the men’s and women’s programs. Auburn gave us so much, we just felt it was important to be able to give back to this place.

She said there was “a really good buzz” around the new store.

“Auburn is one of my favorite brands, Moon Golf is obviously one of my favorite brands, so bringing them together is pretty special for us,” she said. “We just look forward to being here for many, many years.”

Michael C. Ford