Greg Norman could be replaced as CEO of LIV Golf

Speculation looms as Greg Norman could be replaced as leader of LIV Golf with the new Saudi-backed circuit looking to bring in Mark King as managing director, according to a Thursday, November 10 report from The Telegraph in London.

King, former CEO of golf equipment maker TaylorMade and chairman of footwear giant Adidas, is now the CEO of Taco Bell.

According to The Telegraph, King is an avid golfer who attended several LIV events during its inaugural season this year and met Yasir Al-Rumayyan, the Saudi public investment chief who is funding the new circuit.

King, 60, also recently told Fire Pit Collective that he thinks “in five years LIV Golf will be another tour of the existing tours and everyone will learn to get along.”

Norman could be “moved upstairs” in the LIV organization if King comes on board, according to The Telegraph.

Norman was the face of LIV Golf when it launched, helping the breakaway tour attract stars such as Phil Mickelson, Dustin Johnson, Bryson DeChambeau, Patrick Reed, Bubba Watson, Cameron Smith, Sergio Garcia and Lee Westwood.

Players received upfront payments of up to $125 million for Johnson to exit the PGA Tour and/or the DP World Tour (formerly known as the European Tour).

One player Norman notably failed to sign was Tiger Woods, even though Norman told Fox News he offered the 15-time Major winner between $700 million and $800 million.

Norman was the former highest-ranked player in the world during a career that saw him win the Open Championship in 1986 and 1993 and finish second in major tournaments eight times.


Michael C. Ford