Honda Concludes Sponsorship of Honda Classic Golf Tournament

Honda has made the difficult decision to conclude our 40+ year sponsorship of the Honda Classic, filled with deep gratitude to the South Florida community who hosted our tournament, the volunteers who made it a success, the fans faithful who added so much energy to the event and to the community organizations that we were so honored to support.

We are proud of the work we have done over the past four decades to contribute to the health and well-being of children in South Florida and beyond, enabling Children’s Healthcare Charity to raise over $60 million. in charitable contributions that go directly to organizations such as Nicklaus. Children’s Health Care Foundation, which we were able to help start in partnership with our friends, Jack and Barbara Nicklaus.

When Honda became the title sponsor of the Honda Classic, the company was preparing to manufacture the popular Accord for the first time in the United States. At that time, Honda aspired to become a household name and has since achieved that goal. As a result, the role of the Honda Classic in our marketing strategy has evolved and we have decided to end our sponsorship of the event.

Honda remains committed to its role of supporting communities across America through a new corporate social responsibility (CSR) vision announced in November 2021, which creates more targeted funding opportunities for community organizations aligned primarily around five key pillars: education, environment, mobility, circulation. Security and Community. You can read more about this strategy here.

We also appreciate our relationship as a PGA TOUR Marketing Partner over the past 42 years and the opportunities this has provided Honda. Today, as our marketing mix has evolved, Honda is focusing on other tools to introduce our brand to consumers and create the kind of customer experience that will build their owner’s lifetime loyalty.

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Michael C. Ford