Report: LIV Golf Set To Produce ‘Drive To Survive’ Docuseries

According to reports, LIV Golf plans to replicate its PGA Tour rivals by producing a ‘Drive to Survive’ documentary series in a bid to generate new interest in their Saudi-backed tour.

Netflix is ​​already working alongside the PGA Tour on its own docuseries, with Vox Media producer Chad Mumm recently fueling excitement ahead of the upcoming series which focuses on the 2022 season.

Dustin Johnson shoots during the LIV Golf Invitational Bangkok 2022 tournament

Dustin Johnson has earned around $30 million since joining LIV Golf

(Image credit: Getty Images)

Currently, LIV Golf hasn’t found a broadcast partner to present its programming, but it was recently reported that Fox Sports was the favorite to air its lucrative events.

And now, according to a Bloomberg report (opens in a new tab)People with knowledge of the matter, who asked not to be identified, say LIV Golf is “seeking partners to produce and air a show featuring its stars in an effort to deepen fan engagement.”

The report goes on to say that LIV representatives have approached companies with a view to offering the potential show to a streaming service or television network. However, their efforts did not result in a deal, with a spokeswoman for LIV declining to comment.

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After seven events, the series heads to Trump National Doral Miami for the season-closing tag team championship. The series drew players with huge purses of $25 million to each of the first seven tournaments, with the final consisting of a $50 million purse. There is also a bonus pool for top performers.

LIV Golf CEO Greg Norman is confident in the future success of his product, describing the series as “a carrot too hard to resist”. It’s already taken a monumental financial investment to launch the series, and in 2023 the series will expand to a full league with 48 players and 12 franchises from established teams competing in an expanded 14-tournament schedule – and a whopping $405m total purse, a huge increase from the $225m on offer for this year’s eight-tournament series.

Michael C. Ford