The golf industry leaves Melbourne full of inspiration

The reason is the PGA Expo and Golf Business Forum held on Wednesday and Thursday where members of the industry came together to learn, connect and help send golf on the best possible path into the future. in Australia.

Providing the opportunity to tour a showroom where all the names you know and some you may not yet have heard of were displaying their wares will help ensure that the best products and offers reach golfers. from the country. Including but not limited to golf clubs and equipment, driving range and golf course solutions, golf carts and buggies, apparel and even the Shanx Mini Golf showcasing the club benefits that seek to diversify their offer.

Beyond the showroom, regular sessions have been hosted by experts from all elements of the golf industry to create learning opportunities, whether enhancing lessons from professionals through insights from Collin Morikawa’s longtime coach, Rick Sessinghaus, or insight into America’s biggest golf market from the likes of PGA of America head Suzy Whaley.

There were also sessions on tourism, technology, customer experience and more, all of which helped create a lively atmosphere among the more than 500 attendees who were all eager to return to their varied and faraway roles inspired to promote golf.

As part of the convention, the heads of organizations that run the game in that country spoke and answered questions about Australian golf strategy and the industry in general.

Interaction and back and forth with Gavin Kirkman of the PGA of Australia, James Sutherland of Golf Australia and Karen Lunn of the WPGA Tour of Australia and the new Chairman of the Australian Golf Industry Council, informs industry members.

And probably exceptionally beneficial for the leaders of golf in this country as they work to ‘Shape the Future of Australian Golf’, the event’s slogan.

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Michael C. Ford