THE HITS KEEP COMING: Callaway Golf delivers again with Rogue, Chrome Soft

Content of the article

Callaway Golf has gone Rogue…again.

Advertising

Content of the article

Four years after the introduction of the hugely successful and award-winning Rogue line of golf equipment, Callaway has taken it up a notch, with the Rogue ST (Speed ​​Tuned) line. Who doesn’t want to hit a golf ball longer and straighter, right? Of the many major golf equipment manufacturers participating in this week’s PGA Show in Orlando, Callaway released in 2022.

“You see companies talking about distance and forgiveness,” said Bruce Carroll, general manager of Callaway Golf in Canada. “We are actually a company that responds to it in every way. If you miss the center of the face, the speed drop is much more minimal than it was before 2017. And since we implemented Jailbreak technology, we have the fastest technology. Nobody can match our ball speed with the driver.

Advertising

Content of the article

An all-new tungsten speed cartridge places specific weight (up to 26 grams) low and deep in the head for high speed, stability and MOI (moment of inertia) in drivers. As the industry leader in artificial intelligence, Callaway has reduced spin and increased forgiveness in its face optimization formula. There’s the Rogue ST MAX (the best combination of distance and forgiveness), ST MAX D (a draw model for players who need shot form correction the most), ST MAX LS (stronger trajectory, lower spin and more neutral ball flight) and ST Triple Diamond LS (low spin compact head for better players).

“It’s pretty exciting stuff,” Carroll said. “Think of how it’s done for a Formula 1 car; they design every part for speed. ‘How can we maximize our advantage?’ That’s basically what we’ve done with this driver, it’s fully maxed out.

Advertising

Content of the article

“Originally, we made titanium speakers because it was light. You could make it taller and you could shift weight. Now it’s to the point where our team (research and development) can create a driver with a super low center of gravity, which means low spin, but also a high MOI, which is very forgiving. These two things were once opposites. If you had a very forgiving rider, it was also a short rider because he probably spun around a lot. Now we have a very low spin pilot with a very high MOI.

Rogue ST fairway woods, with Batwing Technology, hit up to 10 yards longer. Two Jailbreak batwings are pushed to the perimeter, providing stiffness while allowing the face to flex for high ball speeds. Like the driver, these fairway woods are designed with a tungsten speed cartridge, plus an AI face. The high resistance cut offers speed and even spin.

Advertising

Content of the article

“We took the Jailbreak technology and extended it a bit more to the toe and the heel,” Carroll said. “Combine that with our Face Cup technology and it gives the face the ability to flex.”

Callaway continues to push the boundaries of hybrid performance; Rogue ST models incorporate Jailbreak for powerful distance. These clubs also feature a high strength 455 face cup, AI face optimization and a tungsten speed cartridge.

The irons are the longest in company history, paving the way for a 450 AI Face Cup.

“Something that can be overlooked is that we put Face Cup on our irons – open back cavity – from 2015, and became the No. 1 iron after that,” Carroll said. “There have been challenges. When you have Face Cup on an iron there is noise and vibration that needs to be dealt with as you have a large cavity with a face that flexes. Many companies use urethane to fill this void. The urethane does a good job dampening sound and vibration, but over time it will harden and neutralize the effect you wanted, which was the flex. Our guys have come up with a technique – they call it urethane microsphere. It basically prevents the urethane from hardening. We use a lot more of this “magic potion”. Not only are we fast and forgiving, but the sound and feel of this iron is incredible. Think of a club that has all the benefits of a cavity iron, but has the sound and feel of a forged iron.

Advertising

Content of the article

A new range of Odyssey putters is also exciting – Tri Hot 5K, Eleven, Toulon, as well as the award-winning White Hot OG range. Carroll pointed to PGA Tour pro Talor Gooch, who was making a video on 15-foot putts at the company’s Odyssey Putting Lab late last year. He received the new Tri Hot.

Said Carroll: “They’re doing the video and it’s 30 minutes long and Talor hasn’t missed a putt… dead spot, dead spot, dead spot. He felt he missed a few putts and they all went in, right in the center. He went out and won (the RSM Classic at Sea Island) with it. We hadn’t introduced this putter to the market yet. We just said he won with a prototype, but it was our Tri-Hot. It’s a nice story. The putter is super forgiving, it contains huge amounts of tungsten. This creates the MOI of a mallet, but in a traditional blade shape.

Advertising

Content of the article

Callaway devours much of the golf ball industry. A he three Chrome Soft balls – Chrome Soft, Chrome Soft X and Chrome Soft X LS – go fast and long, but they also deliver exceptional feel and control around the green.

“We’re a golf ball company,” Carroll said. “Over the past five years, we have invested over $60 million in our golf ball program. It has become a big part of our brand. We’re at the point where we can make a golf ball that our competitors can’t. Think about it if you’re watching an old analog TV next to an HDTV. This is essentially what our precision technology is. We have the ability to x-ray every golf ball that leaves our factory. Our competitors can only measure if the core is centered. They can’t tell if the other layers have bled somehow. We see everything. If you see our latest ad, Jon Rahm asks you, “Why are you playing Chrome Soft?”. He says, “Because it helps me win majors.” “

Advertising

comments

Postmedia is committed to maintaining a lively yet civil discussion forum and encourages all readers to share their views on our articles. Comments can take up to an hour to be moderated before appearing on the site. We ask that you keep your comments relevant and respectful. We have enabled email notifications. You will now receive an email if you receive a reply to your comment, if there is an update to a comment thread you follow, or if a user follows you comments. See our Community Guidelines for more information and details on how to adjust your email settings.

Michael C. Ford