Tracy Anderson heads to Palm Beach, Southern Tide signs first golf ambassador – WWD

HOLIDAY TRAINING: Fitness entrepreneur Tracy Anderson, known for training celebrities like Gwyneth Paltrow and Tracee Ellis Ross, will bring her cult-favorite Tracy Anderson Method workout classes to The Colony Palm Beach for the first time this holiday season.

Earlier this summer, The Colony Palm Beach began working with Tracy Anderson Method President Steven Beltrani to develop the exclusive partnership – both said they believe the brand’s missions are synergistic. Earlier this year, The Colony Palm Beach teamed up with fitness instructor Isaac Boots for an exclusive wellness residency. Anderson noted that her brand has “had very strong demand in South Florida” over the years.

As an exclusive wellness partner, Anderson’s classes will be available at the resort beginning Thursday and will continue through the end of January. Each 90-minute muscle-focused class will feature Anderson’s latest choreography and fitness research.

Anderson herself will be giving classes at the station Dec. 16-17 and Jan. 20-24, as part of two Vitality Weeks, a special program she periodically offers at select locations. During these two Vitality Weeks, Anderson’s new MyMode sustainable wood-based fitness box, which includes a range of equipment, and additional programming will be implemented in the classes.

“One of the things that appealed to me the most about this opportunity with The Colony is that the venue offers so much space,” Anderson explained. “There’s something superior about being able to have a connected fitness piece,” she said in reference to MyMode.

Through January, the $75 Tracy Anderson Method classes will run twice a day and can accommodate up to 30 people. Guests will be able to register for Vitality Week classes and special events at TracyAnderson.com. While residency at The Colony is temporary, Anderson uses that experience to find out if South Florida might be suitable for a permanent studio.

“I’ve always thought it’s a great place for us to have a studio, and doing a partnership like this allows us to really see if it’s good for us,” Anderson explained. — EMILY BURNS

ROY SIGNS ON: Southern Tide has signed its first professional golf ambassador: PGA Tour rookie Kevin Roy.

Under the terms of the agreement, Roy will be the company’s clothing partner on and off the course and will wear Southern Tide’s Skipjack logo on all of his polo shirts and sweaters while playing.

The rookie received his PGA Tour card in August after less than three seasons on the Korn Ferry Tour where he finished in the top-10 four times, including a second at the Wichita Open. This will be his first year on the PGA Tour.

“We love Kevin’s story and just like his trajectory, Southern Tide has seen phenomenal growth in the golf community,” said Carey Ann Campbell, General Manager of Southern Tide. “Over the past 12 months, our golf business has really taken off with average spend on Southern Tide apparel per club at an all-time high. With the brand’s commitment to excellence, we look forward to supporting his career. as he embarks on this exciting PGA adventure. From partnerships to products, we believe it’s important for the brand to present an authentic point of view. Kevin aligns with our coastal lifestyle and quality performance We look forward to a fruitful partnership.

“I couldn’t be more excited to join the Southern Tide team as our first ever Golf Ambassador,” Roy said. “I feel closely aligned with Southern Tide, myself being an emerging PGA Tour golfer, and Southern Tide being an emerging golf brand. As a member of the PGA Tour, I need performance products that allow me to swing freely in all conditions. Southern Tide delivered in every aspect, from course to off course. It’s a bonus that the brand fits my Tampa, Florida coastal lifestyle. I look forward to growing with the brand on the biggest stage in golf.

Southern Tide was founded in Greenville, South Carolina in 2006 and was acquired by Oxford Industries for $85 million in 2016. — JEAN E. PALMIERI

IT’S THE SEASON, OR IS IT?: With the crucial holiday season in full swing, many retailers are cutting back on seasonal hiring, but staffing still remains an issue.

Knowing that it will take more than snacks and employee discounts to entice people to seek employment during the holidays, some companies offer monetary incentives to woo employees. Adidas strengthened its plans on Monday to improve benefits for part-time retail employees in the United States

Starting on New Year’s Day, store employees who work 20-29 hours a week will be able to opt for coverage in the company-sponsored medical plan. Current part-time retail employees can opt for coverage until November 11. And new part-time retail employees in the United States will be able to opt for coverage during their first 31 days.

With nearly 170 stores in the United States, Adidas has more than 4,700 retail employees, including more than 3,700 part-time. A company spokesperson declined to comment on how this year’s seasonal hiring will compare to last year’s.

On whether part of the incentive for medical coverage is to make work more attractive when so many companies face a shortage of workers, the Adidas spokesperson said via email: “We always evaluate our benefits programs to make sure they are competitive, inclusive and fair. We aim to be competitive and provide our employees with a pleasant place to work. »

Vacation hiring is competitive these days, as many part-time retail workers opted out of what for many was an unpredictable work schedule. Self-checkout has increasingly become the norm with several big box stores. Additionally, some large key retailers have adjusted their vacation hires. Walmart, for example, plans to hire 40,000 part-time workers, up from 150,000 last year.

Macy’s reportedly cut seasonal hiring to 41,000 from 76,000 a year ago. Macy’s noted that last year more than 10,300 seasonal employees secured full-time positions over the holiday season. Macy’s also noted that nearly a third of its executives started their careers with the company during the holiday season.

Additionally, Dick’s Sporting Goods plans to hire 9,000 seasonal associates for its namesake stores, as well as its Public Lands, Field & Stream and Going, Going, Gone! stores across the United States. This would represent 1,000 fewer part-time workers than last year.

Target, meanwhile, plans to hire the same number of seasonal workers as the retailer did last year: 100,000. Amazon is also building its team, after announcing plans to hire 150 000 people in the United States in various full-time, part-time and seasonal positions. New hires can earn an average of more than $19 per hour, depending on position and location, according to the company. — ROMARINE FEITELBERG

Michael C. Ford