Your golf experts – PGA launches Here for You campaign – PGA of Australia
The campaign, which includes TVC ads to air on Foxtel and Kayo, as well as outdoor and online media, celebrates the vast skill set of PGA professionals and highlights the number of ways they help golfers to enjoy the game.
here for you takes audiences on a relatable journey, reminding that wherever you are on your golf course, “The PGA Professionals are there for you.”
From the course to the driving range, practice facilities and retail outlets, PGA professionals position themselves as the solution for every golfer. The heart of the golf industry and leading experts in coaching, club fitting and fitting, retail, game development and golf club management, PGA professionals help every golfer – from the most advanced to the most beginner .
The campaign, which closely aligns the expertise of PGA Professionals with the PGA Professional Roundel, will ensure golfers across Australia know who to turn to when they need help in any situation. what aspect of their game.
PGA of Australia CEO Gavin Kirkman stressed the importance of ensuring that the wider golf industry is aware of the important role that PGA professionals play.
“They are the heart of the golf industry and are the leading experts in golf,” Kirkman said.
“To earn the right to wear the prestigious PGA Professional badge, aspiring professionals must undertake a three-year PGA Membership Pathway program. Their education and training make them the most qualified people in golf, so when you see the PGA Professional badge, you know you’re getting the best golf advice from a fully qualified professional in their field.
The campaign encourages the public to seek out the services of their local PGA Pro, both by visiting the Find a PGA Pro website or at their local golf facility, where more than 1,700 PGA Professionals serve the industry every day. The campaign will run for a month on Foxtel’s sports networks and will go live later this year on outdoor media and digital display advertising.